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Digital Marketing


Convert fast.
Scale smart.

Finding your digital marketing mix that delivers sustainable ROI requires a strategic partner, not a vendor.

By the numbers

Proof in outcomes

Client retention rate
Average increase in conversions
Digital marketing experience
More testing capacity enabled by AI

What our partners say

Outcomes, clarity, partnership

Lindsay Christensen

The Hirudo team did a fantastic job jump-starting my journey optimizing the SEO on my website. The Hirudo Digital team started by helping me transition my website to WordPress and then helped me improve the SEO on my site. Gradually, I’ve been seeing improvements in my website traffic as a result of the work he’s done, which is really exciting. If you need help optimizing your website’s SEO, I highly recommend Hirudo Digital!

Lindsay Christensen · Owner, Alpine Fuel Nutrition

Lina Encinias

Hirudo Digital truly feels like an extension of our internal team. They take real ownership of their work, are proactive, and consistently deliver thoughtful SEO and Paid Search strategy and execution. We operate in a highly niche industry, and unlike other agencies we’ve worked with, Hirudo took the time to genuinely understand our business, our customers, and our technical landscape. Every member of their team is knowledgeable, responsive, and easy to work with—we couldn’t ask for a better partner.

Lina Encinias · Marketing Director, In-Gas Holdings

Aleksandar Kus-Ivanov

The Hirudo Digital team did a great job at improving our website’s visibility in Google search and how brokers and drivers find us online. We were able to get more drivers find us from Google after just a few updates to our website and Google profile – we highly recommend these guys! The level of responsiveness and support from their team has been amazing.

Aleksandar Kus-Ivanov · Co-Owner, Link Logistics

George Romm

Hirudo Digital has been a game changer for OC Watch Guy, delivering phenomenal results in boosting our online presence. Their comprehensive SEO and CRO strategies and commitment to transparency have led to a significant increase in our organic traffic and sales, making them an invaluable partner in our success.

George Romm · General Manager @ OC Watch Guy

The ROI Clarity Gap

Turn complexity into clarity

You’re investing heavily in digital marketing but like 69% of marketing leaders, proving ROI has become your top strategic challenge. Your CFO wants clear attribution, your CAC keeps climbing, and despite having multiple analytics platforms, you still can’t definitively say which channels are actually driving revenue. The complexity isn’t just exhausting — it’s expensive. But what if you had a partner who specializes in turning this complexity into clarity?

Approach

Know your customer.
Then test relentlessly.

Where do your ideal buyers spend their time online? How do they research and make decisions? What motivates them to choose you over competitors? With these insights, we build a comprehensive testing program across SEO, SEM, paid social, and conversion optimization—delivering incremental growth with sustainable acquisition costs.

Partnership

We challenge
assumptions with data—
and decide together.

Rather than just executing tactics, we navigate complexity as partners. We explain what we’re doing—and why it moves the needle toward your goals. You bring market insight. We bring fresh perspectives backed by data.

Optimization

Great results come from relentless iteration.

If you’re investing $100k+ annually, you deserve more than “good enough.” We maximize every conversion and continuously test across channels — from organic rankings to ad performance to on-site conversion systems.

Industries

Industries we've covered

Energy

Drove qualified leads for industrial gas equipment manufacturers and sustainability reporting platforms targeting facility managers and compliance teams.

SaaS

Reduced CAC and shortened sales cycles by capturing bottom-funnel searches from prospects ready to convert.

Luxury Goods

Increased sales from serious buyers while maintaining brand prestige and eliminating discount-seeking traffic.

Home Entertainment

Helped our biggest client become a category leader in organic and reduced paid media CAC long term. Capitalized on seasonal demand and product launches to drive immediate revenue during peak buying windows.

Sports Medicine

Generated DTC sales and incremental revenue for injury recovery and prevention brands by targeting athletes and active individuals at decision-making moments.

Home Warranty

Helped leading providers reach significant non-brand exposure online in a low awareness product category, turning prospects into leads at scale.
How can we help you

We’re curious marketers at heart, meticulous analysts in mind.

Your business and challenges are unique. Our process ensures we deeply understand your ideal customer and goals before discussing budgets and channels.
01
Research Phase
Comprehensive analysis of customers, competitors, and performance to reveal revenue drivers and opportunities.
02
Go-to-Market Strategy
Tailored ICP, messaging, channel priorities, and success metrics aligned to your goals.
03
Roadmap Execution
Launch SEO, SEM, paid social, and CRO with proper tracking and attribution from day one.
04
Testing & Learning
Systematic testing of messaging, targeting, and creative to find and scale conversion drivers.
05
Growth
Scale proven strategies, expand into new opportunities, and add automation and analytics for sustainable ROI.

AI Advantage

AI as a competitive edge —not a replacement.

AI accelerates research, testing, and iteration for faster time-to-market and superior ROI.

Faster market intelligence
More testing capacity

3x Faster Market Intelligence: Analyze competitor strategies, customer sentiment, and market shifts in hours instead of weeks.

5x More Testing Capacity: Generate hypotheses from research and deploy tests at scale.

Automated Workflows: Reduced busyness time on mundane tasks allows our strategists to focus on more testing and experimentation.

Scalable Efficiency: Faster launches, quicker pivots, more iterations within the same budget.

Conversion First

Every channel decision starts with conversion optimization.

Your marketing shouldn’t just drive traffic—it should engineer conversions.

Strategic Goal Mapping

Optimize for qualified, high-value actions that impact revenue—leads, demos, purchases, or trial signups.

Reverse-Engineered Campaigns

Start with the desired action.
Design every touchpoint
across channels to move
prospects to conversion.

Conversion-Optimized Creative

Ads, landing pages, and content that are designed to drive measurable, trackable actions.

Lookalike Audience Development

Use your highest-value
converters to build lookalikes
and expand into audiences
most likely to convert.

Cross‑Channel Conversion Intelligence

Insights from top‑converting
audiences in one channel
inform targeting and
messaging across all others.

Continuous Optimization

Relentless testing to lift CVR,
reduce CAC, and scale what
works—systematically and
sustainably.

FAQ

Answers to common questions

Clear, concise answers about our process, timelines, and how we partner with teams.

Yes. We track what actually matters to your business: qualified leads, customer acquisition cost, and revenue attribution. What you'll see: Monthly reports showing the direct path from marketing spend to sales outcomes. We measure bottom-of-funnel conversions—not just traffic spikes or engagement rates that don't pay the bills. Our commitment: If we can't demonstrate clear ROI within 90 days, we'll adjust the strategy immediately. You'll never wonder whether your investment is working.

We operate on agile quarterly sprints, not rigid annual plans. Built for change: Monthly strategy reviews allow us to pivot tactics based on performance data, algorithm updates, or shifts in your business priorities. If something isn't working by week three, we adjust—not in month six. Real-time optimization: Our Revenue Flywheel OS is designed for continuous improvement, not "set it and forget it" campaigns. When Google changes the algorithm or your competitor launches a new product, we're already adapting your strategy.

We're accountable to your revenue goals, not just our retainer. We prefer to build long-term relationships with clients who are looking for a partner. Most agencies focus on delivering "services"—blog posts, ad campaigns, reports. We focus on outcomes: predictable lead growth and measurable revenue increases within 45-90 days depending on the selected services. Partnership, not vendor relationship: You get transparent reporting, direct team access, and a strategic partner who understands that your success is our success. When your CMO or CEO asks "what's the ROI?", you'll have a clear answer.

We use AI as a strategic accelerator, not a replacement for expertise. AI handles repetitive tasks like data analysis, keyword research, and performance monitoring—freeing our team to focus on strategy, creative problem-solving, and optimizing your results.

We start with your ideal customer profile or customer segments—not generic demographics. ICP-first approach: Before we write a single ad or publish any content, we map out exactly who buys from you, what problems keep them up at night, and where they're looking for solutions. We use voice-of-customer research, sales conversation data, and behavioral analytics to understand how your best customers think and make decisions. We also use tools that allow us to understand where your ideal customers are spending their time online, and create a digital marketing channel mix that delivers high frequency at an affordable rate, often leading to lower CPAs.

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Ready to explore what a strategic partnership actually looks like?