Case Study
Swimsuits Direct
PPC, SEO, and CRO aligned to expand reach and accelerate revenue growth.
The Goal
Increase Revenue
How We Did It
Product-led positioning and reach expansion
Your marketing shouldn’t just drive traffic—it should engineer conversions.
Product
Strategy:
About Swimsuits Direct
Swimsuits Direct provides women with an extensive selection of swimsuit brands and styles. No matter your style or body type, they offer nearly every color and cut under the sun.
A results-driven SEM mandate with ambitious ROI targets
Swimsuits Direct was looking for a results-driven SEM agency to help meet its e-commerce sales and ROI goals.
- Increase year-over-year revenue by 100%
- Maintain at least 400% return on ad spend (ROAS)
- Swimsuits Direct was preparing to enter swimwear’s off‑season, making growth and ROI all the more crucial.
Persona-aligned structure and seasonal optimization
HawkSEM met with Swimsuits Direct and discussed the customer persona, unique selling points, and performance objectives.
Shopping campaign product segmentations
Continuous bid management in response to swimwear season and product demand
Dynamic search ad segmentation
Remarketing for shopping ads
Display remarketing
The result
Year-over-year revenue up 109.93%
Swimsuits Direct’s year-over-year revenue increased by 109.93%, exceeding their goals for year-over-year growth. Together, the HawkSEM and Swimsuits Direct teams have developed a strong working relationship that involves paid search and SEO management.
In addition to ongoing optimizations and bid management, upcoming strategies for Swimsuits Direct include unique positioning for holiday sales, promoting new swimsuit lines, and preparing expansions for the spring and summer swimsuit seasons.
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