Paid Search Services

Paid search is a form of digital advertising where you pay to display ads at the top of search engine results when people search for specific keywords related to your business. Unlike organic SEO results that appear below the ads, paid search (also called PPC or Pay-Per-Click) gives you immediate visibility on Google and Bing. You only pay when someone clicks your ad, making it highly measurable and controllable. Our Paid Demand Control System turns paid search from an expensive click generator into a reliable lead generation channel by focusing on high-intent keywords, strategic bidding, and conversion-optimized landing pages.

Paid search operates on an auction system. When someone searches for a keyword you're targeting, Google or Bing runs an instant auction to determine which ads appear and in what order. Your ad position depends on two factors: your bid (how much you're willing to pay per click) and your Quality Score (Google's assessment of ad relevance, landing page experience, and expected click-through rate). Higher Quality Scores mean lower costs per click and better ad positions. We optimize both sides of this equation—strategic bidding to maximize efficiency and ad/landing page improvements to boost Quality Score, reducing your cost per lead while increasing conversion rates.

Paid search delivers immediate visibility and leads—you can launch campaigns and start generating traffic within days. SEO builds sustainable, long-term growth but takes 2-6 months to show measurable results. Paid search costs continue as long as you're running ads; SEO compounds over time as your organic rankings strengthen. The smartest growth strategy combines both: paid search for immediate lead flow and predictable revenue while SEO builds your long-term acquisition asset. That's why our Acquisition Flywheel OS integrates SEO and paid search to dominate page one with both ads and organic rankings – you get fast wins from paid while building sustainable traffic from SEO, reducing overall customer acquisition costs and eliminating dependence on any single channel.

You'll see measurable improvements in lead quality, cost per lead, and conversion performance within 4-6 weeks. Week 1: Account audit and restructuring. Week 2: New campaigns launch with optimized targeting and ad copy. Week 3-4: Initial data collection and optimization refinements. By week 4, you'll have clear visibility into what's working and what needs adjustment. Unlike SEO's longer timeline, paid search delivers fast feedback loops—but sustainable profitability requires ongoing optimization, not set-it-and-forget-it management.

Monthly reports focus on metrics that matter to your business: qualified lead volume, cost per lead, conversion rates by campaign and keyword, total ad spend and ROI, lead quality indicators (if integrated with your CRM), and strategic recommendations for the next 30 days. No fluff about impressions and clicks unless they're tied to conversions. You'll see exactly where money is going, what's producing returns, and what needs to change. We present performance in business terms—revenue impact, pipeline growth, CAC reduction—not marketing jargon.

Most agencies treat paid search as bid management and monthly reporting. We treat it as a complete demand control system. You get strategic account architecture designed for your specific buyer journey, high-intent keyword targeting aligned to your ICP (not just search volume), conversion-focused optimization (lower CAC, higher lead quality), full transparency into what's working and why, and a partner who's accountable to business outcomes—not just marketing metrics. 90% of clients who implement what's required see measurable improvements in cost per lead and conversion rates within the first 30 days.

We recommend at least $3,000/month in ad spend to generate sufficient data for meaningful optimization. Below that threshold, campaigns struggle to gather enough performance signals for effective testing and refinement. If budget is tight, we'll focus spend on your highest-intent keywords and most qualified audience segments rather than spreading too thin. We'd rather dominate a narrow segment profitably than waste budget on broad targeting that doesn't convert.

We manage Google Ads and Microsoft Advertising (Bing Ads), which together capture 95%+ of search traffic in most markets. Google drives the majority of volume, while Bing often delivers lower CPCs and less competition—especially for B2B audiences. We don't manage social media advertising (Facebook, LinkedIn, Instagram) as those require fundamentally different strategies than search intent-based campaigns.

You get comprehensive account management focused on driving qualified leads, not just clicks: complete Google Ads and Bing Ads setup or restructuring, high-intent keyword research and mapping, conversion tracking implementation and validation, ad copywriting and extension optimization, weekly bid and budget adjustments, negative keyword mining to eliminate waste, search term analysis and refinement, landing page alignment recommendations, monthly performance reporting tied to revenue metrics, and quarterly strategy recalibration. You're not buying maintenance—you're getting strategic partnership focused on lowering your cost per acquisition while scaling lead volume.