About us
We turn complex DM challanges into clear roadmaps—and conversions into growth.
We’re a strategic performance team focused on revenue, not vanity metrics. Research, testing, and clear decisions—executed relentlessly.
Mission
Help SMEs move beyond the 'daily grind' to unlock long-term growth with a strategic partnership.
Our mission in action: connect every activity to outcomes. We align planning, creative, and optimization to the metrics that matter—revenue, CAC, and LTV.
Accountability
Clarity
Compounding growth
How we got here
Our founders were frustrated to learn how most agencies treat their clients by working on both sides of the aisle (agencies and client): like a disposable asset that generates revenue. So they set out to create new type of agency that feels like a partnership. A partnership that doesn’t let their clients feel that they just paid for ambiguous deliverables that don’t always translate to results.
We simply believe that paying for agencies should be treated like paying for a product in the grocery store – if you don’t receive the full product or the exact version you paid for, you shouldn’t pay.
Which is why we have made many iterations to our operating systems to make sure we deliver on that promise. We give clients what was promised or we exceed it.
Values
What guides our work
Clarity over noise
Relentless testing
System thinking
Craft
Speed with rigor
Partner mindset
By the numbers
Proof in outcomes
Leadership
The Hirudo Digital Team
Channel operators focused on revenue, clarity, and accountable execution.
Vane Velkov
Co-founder and CEO
Human behavior enhusiast. Avid motorcycle rider. Dad.
Aleksandra Velkova
Co-Founder and CFO
Mom. Related to the CEO. Hat-maker.
Zorica Zahova
SEO Manager
Avid Edgar Alan Poe reader. Mom. Barclain practitioner.
Hristijan Josifovski
SEO Manager
Board games expert. Psychology major. Data junkie.
Ivana Geleva
SEO Specialist
Dog mom.
Milan Dimitriev
Graphic and Web Designer
DJ alterego. All things creative.
Stefan Hristov
Web Developer
Real Madrid fan. Travel altruist.
Emil Petrovski
Paid Search Manager
Numbers, percentages and data.
What our partners say
Outcomes, clarity, partnership
The Hirudo team did a fantastic job jump-starting my journey optimizing the SEO on my website. The Hirudo Digital team started by helping me transition my website to WordPress and then helped me improve the SEO on my site. Gradually, I’ve been seeing improvements in my website traffic as a result of the work he’s done, which is really exciting. If you need help optimizing your website’s SEO, I highly recommend Hirudo Digital!
Lindsay Christensen · Owner, Alpine Fuel Nutrition
Hirudo Digital truly feels like an extension of our internal team. They take real ownership of their work, are proactive, and consistently deliver thoughtful SEO strategy and execution. We operate in a highly niche industry, and unlike other agencies we’ve worked with, Hirudo took the time to genuinely understand our business, our customers, and our technical landscape. Every member of their team is knowledgeable, responsive, and easy to work with—we couldn’t ask for a better SEO partner.
Lina Encinias · Marketing Director, In-Gas Holdings
The Hirudo Digital team did a great job at improving our website’s visibility in Google search and how brokers and drivers find us online. We were able to get more drivers find us from Google after just a few updates to our website and Google profile – we highly recommend these guys! The level of responsiveness and support from their team has been amazing.
Aleksandar Kus-Ivanov · Co-Owner, Link Logistics
Hirudo Digital has been a game changer for OC Watch Guy, delivering phenomenal results in boosting our online presence. Their comprehensive SEO strategies and commitment to transparency have led to a significant increase in our organic traffic and sales, making them an invaluable partner in our success.
George Romm · General Manage @ OC Watch Guy