About us

We turn complexity into clarity—and conversions into growth.

We’re a strategic performance team focused on revenue, not vanity metrics. Research, testing, and clear decisions—executed relentlessly.

Mission

Make marketing measurably accountable.

Our mission is simple: connect every activity to outcomes. We align planning, creative, and optimization to the metrics that matter—revenue, CAC, and LTV.

Accountability

Clear goals, disciplined reporting, and decisions backed by data.

Clarity

Reduce noise. See what works, why it works, and what to do next.

Compounding growth

Iterate quickly so gains stack across channels over time.

Story

How we got here

We partner with growth‑minded teams to design conversion‑first roadmaps across SEO, SEM, and paid social. Every experiment ties to business outcomes—lower CAC, higher LTV, and compounding ROI.

Our approach blends rigorous research with fast iteration. We align messaging to your ICP, map journeys, and test relentlessly so each channel informs the next.

Values

What guides our work

Clarity over noise

We prioritize revenue metrics and clear attribution.

Relentless testing

Hypothesize, test, and scale — continuously.

System thinking

Channels compound when they inform each other.

Craft

Strong creative and crisp messaging win attention.

Speed with rigor

Move fast, measure properly, learn quickly.

Partner mindset

We act as an extension of your team.

By the numbers

Proof in outcomes

Years operating

Avg. test velocity increase

Median CAC reduction

Lift in qualified leads

Leadership

Leadership team

Senior operators focused on revenue, clarity, and accountable execution.

Zorica Zahova

Managing Director

Avid Edgar Alan Poe reader. Mom. Barclain practitioner.

Zorica Zahova

Managing Director

Avid Edgar Alan Poe reader. Mom. Barclain practitioner.

Zorica Zahova

Managing Director

Avid Edgar Alan Poe reader. Mom. Barclain practitioner.

What our partners say

Outcomes, clarity, partnership

They don't just report—they explain what matters and what we should do next. Our CAC dropped while volume rose.

Elena K. · VP Growth, SaaS

They don't just report—they explain what matters and what we should do next. Our CAC dropped while volume rose.

Elena K. · VP Growth, SaaS

They don't just report—they explain what matters and what we should do next. Our CAC dropped while volume rose.

Elena K. · VP Growth, SaaS

They don't just report—they explain what matters and what we should do next. Our CAC dropped while volume rose.

Elena K. · VP Growth, SaaS

Ready to partner on measurable growth?

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